7-Day Freshness Challenge

A Celebration of Living Art

Flowers are never static.

They unfold, breathe, mature, and quietly transform with each passing day. Their beauty is not defined by a single moment, but by the journey they invite us to witness.

The 7-Day Freshness Challenge is an invitation to slow down and experience flowers as living art.

Created exclusively for our Classic Collection, the challenge celebrates care, observation, and the changing character of roses over time.

Follow the Journey

Begin your journey by welcoming your bouquet into its new home.

• Unwrap your bouquet no later than the day following delivery.

• Place the roses in a clean vase with fresh water.

• Follow the Flower Project Care Guide throughout the challenge.

Over the days that follow, observe the changing life of your bouquet.

Notice the gradual opening of each bloom, the subtle shifts in colour, the changing fragrance, and the quiet elegance that only time can reveal.

We invite every Collector to document this journey with us.

Unless otherwise noted, each chapter should be shared on Instagram as either a Post or Story, tagged @flower.prj and #FP7D.

Day 2 - The beginning.

Tag: #FP7D #FP7D2 @flower.prj
Your roses have settled into their new surroundings.

Capture your first impression as the bouquet begins to unfold.

Day 4 - Unfolding

Tag: #FP7D #FP7D4 @flower.prj
The flowers continue to reveal themselves.

Observe the changing forms, textures, and colours as the bouquet enters its next chapter. Capture how the flowers continue to evolve.

Day 6 - Full Expression 

@flower.prj
Celebrate the richness of each bloom and the beauty that thoughtful care has preserved. Document the beauty of their natural transformation.

Day 8

Petite Objet

Living Art, Scaled for Daily Life.

Tag: #FP7D #FP7D8 @flower.prj

Complete the first chapter of the challenge and receive an invitation to redeem a complimentary Petite Objet.

A Petite Objet is a seasonal floral composition, thoughtfully curated in an intimate scale of approximately 15 cm. Each piece is individually created by FLOWER PROJECT.

Available for collection at our Gallery.

Day 10

The Final Bloom

Tag: #FP7D #FP7D9 @flower.prj
Beauty endures through care.

Share your roses on instagram at their finest on the tenth day, demonstrating the lasting vitality of your bouquet.

Collectors who complete this chapter will receive a FLOWER PROJECT Voucher towards their next purchase.

Day 14

The Collector's Invitation

Some journeys deserve to be shared.

If your roses continue to flourish through Day 14, we invite you to complete the final chapter of the challenge by sharing one last photograph of your bouquet.#FP7D14

As a celebration of your dedication and care, Flower Project will extend a Companion Invitation to our floral workshops.

Bring a guest of your choice to experience the workshop together, with the second place offered as our gift. Because flowers are best experienced in conversation, creativity, and shared moments.

Our Freshness Promise

The FP 7-Day Freshness Challenge reflects our confidence in the quality of our roses and the care with which they are prepared.

Should your Classic Collection bouquet fail to remain fresh for seven days despite following the Flower Project Care Guide and completing the required challenge documentation, Flower Project will provide:

• One complimentary replacement bouquet.
• Complimentary delivery.

The replacement date will be arranged by Flower Project.

A Living Archive

Every bouquet shared through #FP7D becomes part of a growing archive of living artworks.

Together, these moments form a collective exhibition—documenting not only the beauty of flowers, but also the people who choose to live with them, care for them, and witness their transformation over time.

We look forward to welcoming your chapter into the collection.